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Cookie Policy

Last Updated: August 14, 2026

This Cookie Policy explains how RetentUp.com ("we," "us," or "our") uses cookies and similar technologies on our website and platform (the "Service").

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. Cookies allow the website to recognize your device and remember information about your visit.

2. How We Use Cookies

We use cookies for the following purposes:

2.1 Essential Cookies

These cookies are necessary for the Service to function properly. They enable core functionality such as:

  • Authentication and session management
  • Security features
  • Load balancing
  • Remembering your preferences

These cookies cannot be disabled, as they are essential for the Service to work.

2.2 Analytics Cookies

These cookies help us understand how visitors use the Service by collecting anonymous information about:

  • Pages visited
  • Time spent on pages
  • Features used
  • Error messages encountered

This information helps us improve the Service.

2.3 Functional Cookies

These cookies enable enhanced functionality and personalization, such as:

  • Remembering your language preference
  • Saving your dashboard layout
  • Remembering your filter settings

2.4 Marketing Cookies (With Consent)

With your consent, we may use cookies to:

  • Show you relevant information on other websites
  • Measure the effectiveness of our marketing campaigns
  • Personalize marketing content

3. Types of Cookies We Use

Cookie Name Type Purpose Duration
session_id Essential Maintains your login session Session
csrf_token Essential Security protection against CSRF attacks Session
preferences Functional Stores your UI preferences 1 year
_ga Analytics Google Analytics — distinguishes users 2 years
_gid Analytics Google Analytics — distinguishes users 24 hours
consent Essential Stores your cookie consent choices 1 year

4. Third-Party Cookies

We may use third-party services that set their own cookies:

  • Google Analytics: Helps us analyze website usage
  • Payment Processors: For secure payment processing
  • Customer Support: For support and chat features

These third parties have their own privacy policies governing their use of cookies.

5. Message Tracking

The Service includes engagement tracking features for the conversations you send to your customers. When enabled, messages may contain tracking pixels or tracked links that collect information about:

  • Whether a message was opened
  • Which links were clicked
  • Device and browser information

This tracking applies to YOUR conversations and is controlled by YOU as the sender. Recipients of your messages should refer to your own privacy policy for information about your tracking practices.

6. Managing Cookies

6.1 Browser Settings

You can control and manage cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block all cookies
  • Block third-party cookies only
  • Clear cookies when you close your browser
  • Receive notifications when cookies are set

Here are links to cookie management guides for popular browsers:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Microsoft Edge

6.2 Opt-Out of Analytics

To opt out of Google Analytics:

  • Install the Google Analytics Opt-out Browser Add-on
  • Use your browser's Do Not Track setting (honored by some services)

7. Impact of Blocking Cookies

If you block or delete cookies:

  • Essential cookies: The Service may not function properly, and some features may be unavailable
  • Analytics cookies: We cannot improve the Service based on usage patterns
  • Functional cookies: Your preferences will not be saved
  • Marketing cookies: You may still see marketing messages, but they will not be tailored to your interests

8. Other Tracking Technologies

In addition to cookies, we may use:

8.1 Web Beacons

Small transparent images embedded in web pages or messages to track views and interactions.

8.2 Local Storage

Browser-based storage for information that persists across sessions.

8.3 Session Storage

Browser-based storage for information that lasts only for the current session.

8.4 Server Logs

Our servers automatically log information such as IP addresses, browser types, and access times.

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We will notify you of any material changes by posting the updated policy on this page and updating the "Last Updated" date.

10. Contact Us

If you have questions about our use of cookies, please contact us:

RetentUp.com
Email: privacy@retentup.com

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